How to Write a Perfect Business Proposal
Most of us have probably experienced this. One receives a well-earned request to write a proposal, then spends precious time while crafting it, then hits “send” and waits anxiously for a response. Then comes the silence that does not end but it seems to continue forever. This article aims at discussing the big holes when it comes to writing a business proposal.Nobody has time to waste on proposals that go nowhere.
Before beginning writing the proposal.
Good the news is that people mostly skip this step including your competitors. The bad news is that you might skip it too. After having received the business proposal, you should not be carried by emotion to begin it right away. One should first have a discussion with the one who awarded you the project in order to know what it may take to craft a winning proposal Below are some few questions to help you solicit the kind of information you may need.
What are all the outcomes you are looking for from the project?
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When selecting a supplier, what is the most important thing to consider?
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The another thing to request is for a time and date to walk the client through the completed proposal to answer and address questions. This presents the most successful way to provide a proposal. Walking the client through the proposal on a face to face basis ensures that you are in control of the conversation.
The prospect may insist on first receiving the proposal, and then set a date of delivering the project and then later is when a date and time could be set to answer any questions and discuss next steps.
The project structure
It is only a well-written structure that shall lead you to a yes. When the proposal does not automatically lead to an yes, consider the following issues. First, mentally align yourself with your prospect’s objective. This is because the most important person is the decision maker. Second, it ‘s nice to pre-think any objections that your prospect might have and answer them within the proposal. the most important thing is, however, to make sure that your proposal meets all the following posts.
a. Background- As the project begins, restate your prospect’s ideas which were most important to him (and to any other person in the decision-making team) using his/her exact words.
When writing the options, you should make sure that they are thought out and the first one should be that provided by the client. After the first choice, the following option should aim at building up the first choice.
c. Next Steps- Lay out next steps that make it easy for the prospect to say “yes”. The the proposal should also include the follow-up date and time for reviewing the proposal.